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Mission Statement: "To unite and protect the interests of our hospitality industry with the people of St. Croix. Our goal is to develop and promote sustainable tourism, providing exceptional experiences for the benefit of our guests, members and community."
If you are a St. Croix business that in any way serves the hospitality sector, please make sure that you are an active member of the St. Croix Hotel and Tourism Association. Please attend one of our meetings and meet other members, share best practices, listen to community stakeholders invited to address the membership, and benefit from the many ways our organziation can make your business- and St. Croix- stronger. Some of the benefits of membership are: Web Exposure – Listing on our general website, www.stcroixhotelandtourism.com. Accommodations properties are listed on our "where to stay" page with direct link to your website. Allied and hospitality members (such as tour operators, attractions, restaurants, car rentals, etc) are included on our "membership directory" page. Each month we feature a new member on the home page of the website for additional exposure. Annual Membership Directory – As a member of USVIHTA your business will be listed in our directory consisting of some 300 members. A directory is also provided with membership. Education & Training Opportunities – We offer education and training opportunities for all levels of staffing to include hospitality training, management trainings and cutting edge marketing strategies. We partner with the Department of Labor and the St. Croix Education Complex on key trainings throughout the year. General Membership Meetings – Bi-monthly meetings are scheduled to update members on the progress of the association. These meetings feature guest speakers on topics of importance to the membership such as property insurance, sexual harassment laws, labor laws and new developments. This year's scheduled membership meetings are posted at the top of this page for easy reference, but please look for emails to confirm date/time/location one week prior to the meeting. Advocacy– We are your advocate for proposed legislation that affects our industry. This year alone we have testified at two hearings and provided 5 letters of support for key airline and infrastructure Bills. Community Awareness – We are an organization working together with partner organization for the betterment of St. Croix tourism to include Chamber of Commerce, CRRA, Department of Tourism and CIT. Public Relations - There are several publications produced regularly including a monthly member news brief, quarterly updates, frequent website updates, Sweepstakes and Tradeshows and other promotions. Marketing Opportunities– We are your source for destination marketing in partnership with the Department of Tourism on seasonal promotions, tradeshow representation and sales calls to key industry partners in source markets. *Membership Card Program – Dynamic program that offers benefits to members from members. The membership card is issued to all members in good standing and can be utilized throughout St. Croix, St. Thomas and St. John at other participating member businesses for great discounts and special benefits. *Small Hotels Program – Strategic marketing program that focuses on full service consumer website. *Cooperative Marketing Initiative (CMI Program Opportunities) - Special program for hotels with more than 50 rooms with additional benefits to membership. The CMI program, and all its benefits, is also available to businesses other than hotels. With the support of our members and the community, we are proud to have established a scholarship for students interested in hospitality related fields: Scholarship Opportunities – In honor of the late Pat Henry, past president of our Association and devout supporter of the St. Croix community and hospitality industry, the St. Croix Hotel and Tourism Association has created a scholarship fund to encourage professional development to high school seniors, college students, and non-traditional students who are permanent residents of St. Croix who are interested in a career in a hospitality related field.
To join the St. Croix Hotel & Tourism Association: simply complete our membership application! Would you be interested in helping with one of our committees?
If you have questions or need more information, please do not hesitate to contact Lisa Hamilton or Nicole Friday in the officeat (340) 774-6835. |
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