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Year in ReviewDecember, 2007 The Year in Review from your Marketing Chairman 2007 has proven to be a very exciting and productive year for The St. Croix Hotel and Tourism Association. We started the year off with a $50,000 bang, compliments of the department of Tourism along with generous donations of $15,000 from Hovensa, $2500 from Innovative communications and $5000 from Divi Carina Bay Casino earmarked to be used exclusively for marketing our beautiful Island. This influx of very much appreciated capital allowed us to leverage our marketing initiatives to create even more impact through cooperative marketing campaigns. Some of the initiatives made possible through these funds included:
Going forward...our plans for 2008 include:
I would like thank all the members of the Marketing Committee for their support and friendship. Further a heart felt thank-you to Pat Henry for his support and of course, the support of board of the St. Croix Hotel and Tourism Association. It has truly been an honor to work with such a committed team of professionals whose unwavering, primary focus is for the betterment of our association and St. Croix. I would like to wish all of you best wishes for the holiday season and a healthy, happy and prosperous new year. Yours truly,
Debi Gerson-Locke |
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