Experience St. Croix, US Virgin Islands - America's Paradise
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Members Section: St. Croix Hotel and Tourism

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Year in Review

December, 2007

The Year in Review from your Marketing Chairman

2007 has proven to be a very exciting and productive year for The St. Croix Hotel and Tourism Association.

We started the year off with a $50,000 bang, compliments of the department of Tourism along with generous donations of $15,000 from Hovensa, $2500 from Innovative communications and $5000 from Divi Carina Bay Casino earmarked to be used exclusively for marketing our beautiful Island.

This influx of very much appreciated capital allowed us to leverage our marketing initiatives to create even more impact through cooperative marketing campaigns.

Some of the initiatives made possible through these funds included:

  • Hiring Paul Graber to represent St. Croix at trades shows and travel agencies
  • Expedia marketing campaign in conjunction with the DOT 90th year promotion which proved to be a tremendous success for both hotels as well as participating allied members
  • Participated with Blue Bay Jazz festival through Cheap Caribbean and DOT
  • Developed a St. Croix Information sheet that was handed out to travel agencies and at trade shows through Paul Graber
  • Development of new St. Croix Hotel and Tourism website
  • In conjunction with the St. Croix Chamber of Commerce we raised over $30,000 for the Boys and Girls Club which will be used to purchase vans for both the Christiansted and Frederiksted offices
  • Collected over 500 toys for "toys for tots" campaign

Going forward...our plans for 2008 include:

  • Email quarterly newsletter to travel agents using database compiled through Paul Graber
  • We are doing 4 separate St. Croix specific Expedia promotions
  • Reprint the St. Croix information flier and create addition market specific collateral
  • Continue our relationship with Paul Graber and our representation at trade shows and travel agencies

I would like thank all the members of the Marketing Committee for their support and friendship. Further a heart felt thank-you to Pat Henry for his support and of course, the support of board of the St. Croix Hotel and Tourism Association.

It has truly been an honor to work with such a committed team of professionals whose unwavering, primary focus is for the betterment of our association and St. Croix.

I would like to wish all of you best wishes for the holiday season and a healthy, happy and prosperous new year.

Yours truly,

Debi Gerson-Locke
Marketing Chairman